Adding Unique Interactive Neighborhood Tours To Your Listings Will Pay Off In A Number Of Ways

Here are six reasons why you should consider adding Explore My Neighborhood to your realtor's "bag of tricks" today...

When you add neighborhood tours to your website listings, or include the links in your emails, you'll give your clients, not just an overview of the property (like everyone else does), but a "bird's-eye-view" of the property's entire surroundings.

At the same time, you'll be able to reinforce your marketing strategy for that property by emphasizing which market segment the surrounding area is more suited to (small family, single professional, etc.)

Prospective clients will be more likely to make an appointment for a showing, and arrive eager to view the house, because they'll already be excited about the local amenities and services, and will have confirmed that the area suits their lifestyle.

When you add neighborhood tours to your site that clearly highlight a neighborhood's main points of interest, you'll automatically filter out prospective viewers who would otherwise have called to schedule an appointment based solely on the look of the house itself, only to discover during the visit that the neighborhood wasn't suitable.

Your ability to thoroughly qualify your prospects will allow you to refocus your time on the clients who are more likely to find a property AND its neighborhood appealing.

Let's face it: being a realtor is a competitive businesses, and there are LOTS of people vying for every potential new client.

When you use Explore My Neighborhood, you'll stand out from the pack, and PROVE to sellers looking for an agent that you've got the tools and skills necessary to get their properties sold!

When you add local businesses to your Explore My Neighborhood tours, you're increasing their exposure, so why not tap into the goodwill you're establishing to try to generate new referrals?

The more you include a business in your online tours, the better the chance that that business owner will think of YOU when one of her customers starts looking for a realtor.

Don't just provide words or statistics to describe the neighborhood, show the neighborhood in an engaging, interactive manner that buyers will remember. They'll reward your extra effort by making YOUR site the resource of choice as they monitor their favorite neighborhoods for up-and-coming listings.

Better still, adding neighborhood tours is an ideal way to get clients who are moving to your area from out of town interested in your site, and YOU!

Success in real estate depends on repeat business and customer word-of-mouth referrals.

When you let your clients collaborate on creating your tours, they'll feel like they're in control of the sale, and so they'll be MUCH more likely to come to you next time they're in the market to buy or sell -- or refer you to family, friends, or colleagues.